This project was an exciting and unique experience where I was responsible for creating the complete visual identity of Chucky City, a horror house attraction. My role covered the full design process — from the main logo to all printed materials, including posters, wall graphics, booking tickets, invitation cards, and discount coupons.
The main challenge was to design visuals that conveyed the spirit of fear and suspense without being too frightening, since the materials would be displayed in public areas where children might see them. Finding the right balance between horror and accessibility required careful attention to detail in color choices, illustration style, and overall composition.
Every element — from textures and typography to lighting effects — was created to reflect mystery and adventure while keeping the designs engaging and visually appealing to a wide audience.
This project allowed me to combine creativity with storytelling, translating the emotions of suspense and excitement into visual details. It was a memorable experience that strengthened my skills in branding, concept creation, and thematic design.