One of my recent projects involved covering both video and photography for IUTC’s participation at the International Water Exhibition. What makes projects like these truly exciting is the dynamic environment of the exhibition—being present at the booth requires anticipating the client’s needs, capturing the attention of key visitors, and sometimes even photographing high-profile figures like ministers or industry leaders.
In these moments, my role is to be fully present and proactive, staying close to the client every step of the way to understand exactly what matters to them—the people, the products, and the moments that define the experience. It’s a mix of preparation, intuition, and creativity, and it’s incredibly rewarding to translate these fleeting moments into compelling visual stories that truly reflect the client’s vision.